Chrome 64 Update Kills The Industry?

On the Feb 15th Google officially released the Chrome browser update 64. Many market players have started to prepare to this historical event on the beginning of February, but after the release the 90% of publishers don’t accept any kind of misleading ads anymore.

So, what is a misleading ad according to Google and so called “Coalition for Better Ads”? If your ad is imitating any kind of message or dialog box trying to interact with the visitor and leading to the landing page where this feature is not working. All banners imitating chat messages, close buttons, fake download and play buttons, fake pagination, call requests and incoming emails are now prohibited by majority of web publishers. Needless to say that those ads had much higher clickthrough rates compared to static images, often higher conversion rates, generated more converting traffic for advertisers and ensured higher CPM rates for publishers.

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