Google Ads previously known as Adwords is advertising service by Google with global reach and handy interface. Together with Facebook is one of the top traffic sources for advertisers. Google Search Network – is the biggest source of targeted traffic, where you can bid on keywords that people are searching. Google Display Network – is one of the biggest display traffic sources with unlimited scaling potential.
Today I will tell you more about creating successful Adwords campaign and achieving low CPA levels which can help you to break even and turn your campaign from the loser into money maker. This is not complete how-to guide, but these basic rules will help you better understand Adwords algorithms and think strategically when creating and optimizing your Adwords accounts.