Price Based Dynamic Remarketing Campaigns

Usually we create one Dynamic Remarketing campaign per account to reach our most important audiences in the Display Network. However in this setup we can’t manage bids efficiently for different categories of our products in the feed. For example if the price range of your products is broad enough, like you are selling products starting from $500 and up to $ 500 000. The more expensive the product is the more value it can bring you after a successful sale, and it makes totally sense to have different bid strategies for products with different prices. Today I will show you an idea, how to manage this with a special feed attribute.

Continue reading “Price Based Dynamic Remarketing Campaigns”